I am the founder and CEO of Prime Emotions, a B2B DMC specialised in incoming groups to Portugal and Spain. Since 2010, I have been working with travel agencies, tour operators and international partners, creating programmes designed with care, authenticity and attention to detail.

I believe that a good journey begins long before the group arrives. It starts with the way we listen to the client, understand the profile of the participants and design an itinerary that makes sense — not only on paper, but also in real operation.

For me, quality is not synonymous with luxury. Quality means fluidity, honesty, local knowledge, good expectation management and the ability to find solutions when unexpected situations arise.

I am also a mother and a wife, and I truly value family moments. I enjoy good conversations around the table, a good glass of wine, gastronomy with identity and discovering new places. Very often, while exploring a destination, I find myself thinking: “How could I present this to my clients in an authentic and special way?”

At Prime Emotions, I lead with proximity, transparency and commitment, always aiming to make each client feel they are in good hands.

“The VALUE of things is not the time they last, but the INTENSITY with which they occur.  That is why there are unforgettable moments and UNIQUE people! "                                                             _{Fernando Pessoa}